After 12 years of adding value to their customers, Vodafone UK have dumped England quicker than they lost the Ashes in 2006.

If you’ve got a few pounds spare and want to help out the struggling ECB, head over to Suave’s Republique (not safe for work link) and contribute to his 14 million pound fund raising effort.

It’ll be very interesting to see if dumping sporting sponsorships is a global stategy for Vodafone, especially considering that Vodafone AU are the major sponsors for the Wallabies, big sponsors for the Waratahs and they also top up Lote Tuqiri packet.