You just have to check out this superb new viral marketing campaign from VB.

This is gold, sure to be the biggest thing since Carlton’s big ad.

Be sure to also check out the behind the scene’s video, turns out this was performed by the Melbourne Symphony Orchestra and conducted by Cezary Skubiszewski.

All of the instruments had to be purpose built, including the VBLOPHONE (pictured).

http://www.vbsymphony.com.au/view