Next up in my series on Aussie Beer Advertising is Hahn SuperDry with their series on homophobia. This one features man-blading and the neccesity to protect your Beer from poofiness.

As for the Beer, it’s actually not too bad. One of the recent low carb beers that provide the biggest growth in the Aussie Beer market, but to taste it you wouldn’t pick it’s a compromised beer – apparently 1/3rd of the carbs.

I guess they’re trying to say with this tact in their advertising that you can drink a low carb beer and not be a ‘girl’ or a ‘poof’. Jury’s still out on that one.